Section 01 — Hero
sustainably ADHD · ADHD coaching
You're not lazy. Not even close.
The exhaustion makes sense. You were force-fed other people's systems.
The way home starts with you & your brain.
1:1 & group ADHD coaching · Online · English & French
Anne Dupal — ADHD coach
ADDCA certified · 300+ hrs · 5+ years
English & French
1:1 & group ADHD coaching · Online · English & French
More time and energy.
Spent on what matters.
Less second-guessing.
Less self-judgment.
More of what you love.
More of what you're here for.
Section 02 — Recognition

The reports always said the same thing: great potential, inconsistent effort. Nobody ever asked why.

I know this one. I lived it for 38 years.

You start the year behind and end it with praise. You can hyperfocus for 14 hours straight but can't send one email. You know exactly what needs to happen — and you can't make yourself do it. You're creative, intense, full of ideas. And somehow you're still not where you thought you'd be.

You start strong and abandon things at 98% complete.

Your brain works brilliantly in bursts — then vanishes entirely.

You've tried every productivity system. You feel worse, not better.

One small task on the to-do list can paralyse the whole day.

The people around you don't see the effort. They see the gaps.

You're exhausted from performing a version of yourself that isn't real.

That gap between what you're capable of and what you manage to produce? That's not a character flaw. That's ADHD doing what it does when no one has given it a framework that fits.

Section 03 — What I Believe

What I believe

The problem isn't you.

It was never you.

Sustainability isn't about keeping up.

It's about designing for how you and your brain actually move — so you're not white-knuckling it.

There's an inherent navigation system to you —

and no one should be dictating what it should be (specially not me).

"I spent 38 years trying to fix myself to fit the mold. Then I spent the next decade redesigning my life without one." If that sentence hits something in you — you're in the right place.
Section 04 — My Story
Anne — childhood
Anne — early years
Anne — turning point
Anne — diagnosis
Anne — now

Late diagnosed. Life redesign.

Childhood

The girl who didn't fit

Mud pies over pink bows. Karate moves in ballet class (sound effects included!). Questions over rules. Full speed ahead and prepare to eject.

No future, no map

No future, no map

If I couldn't see myself in the future, why plan for it? An ADHD brain barely coping — before finding better options.

20s

The first turning point

Recovery. Music, graphic design, love. Still running late, still chaotic — but finally stable enough to believe I could build something.

30s

When everything collapsed

Two kids. Dream house. Exciting career. A dad with Alzheimer's. The unravelling. The inescapable fact that people around me were coping — organised, present, holding it all together — and I simply couldn't.

Age 38

The diagnosis

Loss. A sense of urgency to figure out my life while there was still time. Answers. A kitchen floor. Tears of relief. My whole life story, in a language that makes sense. A before and an after.

Now

On the path. With direction.

Reinvention. Alternative paths. Two worldschooled neurodivergent kids. A sourdough café in Bansko. Not perfect. Exploring, upgrading, evolving. And a coaching practice that echoes the process: stop fixing yourself, start designing a life you are happy to wake up to.

Section 05 — Ways to Work With Me

Ways to work with me

There's no one way to do this. We start with where you actually are — and build from there.

Online · Flexible scheduling · English & French · 1:1 and group formats

Most popular

1:1 Coaching

My full attention on what matters most to you. Together we explore your goals and design a programme around how you actually work. Most clients find their shape within the Blossom or Flourish framework.

Bansko · Online soon

ADHD Talks

A regular gathering to understand how a neurodivergent brain works — and leave with something useful. No diagnosis required.

Stay in the loop
Community

Women's Group

A smaller, more intimate group experience for women navigating ADHD. Structured coaching combined with deep belonging.

Learn more
Deep dive

Workshops

Topic-focused sessions that go deep on one area — time, motivation, parenting, or running a business. Available online.

See upcoming
Coming soon

Retreats

A few days to regenerate, mastermind and reconnect — with a community of like-minded women.

Notify me
Organisations

Corporate

Talks, training workshops, and ongoing coaching support to build cultures where different kinds of brains can thrive.

Send an enquiry
Section 06 — Philosophy

a different way of thinking

Instead of fixing yourself to fit the system designing a system that fits you.
Instead of more willpower and discipline fewer obstacles between you and what matters.
Instead of productivity as a moral achievement sustainability as a way of living.

This isn't about doing more. It's about doing the right things — in the right conditions, at the right time, with the right support. Not a formula. A practice.

Neurodivergent by nature. Sustainable by design.
Section 07 — Approach

Observe before you intervene.

In permaculture, the first principle is simple: you don't impose a system on a landscape. You study it first. Its patterns. Its rhythms. Where energy gathers. Where friction appears. Then you design with what's already there.

Then we design around reality. Not around productivity myths.

There's no bad weather — only unsuitable equipment.

— Norwegian saying

If you judge a fish by its ability to climb a tree, it will live its whole life believing it is stupid.

— Often attributed to Einstein
Section 08 — What I Bring

What I bring

I didn't come to this work through a textbook. Three overlapping foundations — professional training, a specific coaching lens, and four decades of lived experience — combine in every session.

Training

Life Coaching

ADDCA certified with 300+ coaching hours. A foundation in goal-setting, values clarification, and sustainable behaviour change — built for real life, not a productivity fantasy.

Perspective

Lived Experience

Late-diagnosed at 38. Raised between cultures. Recovery. Parenting two neurodivergent kids. I don't work from theory alone — I work from a life that required redesigning.

"The best map is the one drawn by someone who has walked the terrain."

Section 09 — Five Lenses

Five lenses. Any order. As needed.

Not a programme. Not a sequence. Five ways of understanding what's happening — brought in when they're useful, left aside when they're not.

ADHD & neurodiversity

The science, the education, the naming of what's actually happening. Understanding how your brain works before anything else.

The clutter lens

Not just physical stuff. Everything consuming space and energy that isn't serving you — physical, digital, mental, relational, emotional.

12-step recovery

Tools for navigating uncertainty, releasing what you can't control, and building sustainable change one small step at a time.

Nature & permaculture

Observe before you intervene. Design with what's already there. Your brain has seasons — build systems that work in all of them.

Culture & diversity

Growing up between worlds. Understanding what it means to never quite fit the dominant mold — and finding the freedom in that.

Section 10 — Qualities

What working with me feels like

Not a vibe. A way of working.

Relief Play Permission Nature metaphors Stories Practical

Systems that don't require willpower. Language that doesn't shame. A different set of tools for a different kind of brain.

Working with Anne completely changed how I understand my own brain. For the first time, I have systems that actually work for me — not against me. I stopped dreading Mondays.

Sarah M.
Sarah M. Graphic Designer

Working with Anne completely changed how I understand my own brain. For the first time, I have systems that actually work for me — not against me. I stopped dreading Mondays.

Sarah M.
Sarah M. Graphic Designer

Working with Anne completely changed how I understand my own brain. For the first time, I have systems that actually work for me — not against me. I stopped dreading Mondays.

Sarah M.
Sarah M. Graphic Designer

Working with Anne completely changed how I understand my own brain. For the first time, I have systems that actually work for me — not against me. I stopped dreading Mondays.

Sarah M.
Sarah M. Graphic Designer

Working with Anne completely changed how I understand my own brain. For the first time, I have systems that actually work for me — not against me. I stopped dreading Mondays.

Sarah M.
Sarah M. Graphic Designer

Working with Anne completely changed how I understand my own brain. For the first time, I have systems that actually work for me — not against me. I stopped dreading Mondays.

Sarah M.
Sarah M. Graphic Designer
Section 12 — Final CTA

Your ideas are bigger than the expectations holding them back.

Let's design ones that fit.

Neurodivergent by nature. Sustainable by design.